Despite research suggesting NbS could provide cost-effective results for 4 out of 5 cities, less than one percent of water sector investments go towards nature-based solutions.
A diverse set of early adopters, however, are increasingly shifting from traditional approaches to water security towards watershed health and resilience. Corporations, water utilities, regulators, governments, and financiers have increasingly recognized the advantage of NbS to cost-effectively meet climate, water security, biodiversity, and human development goals.
The Nature Conservancy is working with these actors to mainstream nature-based solutions in the water sector.
Changing Corporate Practice
Corporates play an outsized role in securing global water supplies; just 150 companies impact one-third of global water withdrawals. The Nature Conservancy works with corporations around the world to address their water risk by supporting the transformation of their business practices and enabling them to invest in the watersheds on which they depend.